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sumaiya zahan
Jul 31, 2022
In Welcome to the Cars Forum
In 2008, Groupon, the originator of group buying, was established. At that time, Groupon was a new e-commerce enterprise providing local limited-time group buying products and services. Its predecessor was the social networking site thepoint.com. The model adopted by Groupon is: every day, Groupon will select a product in a certain city and set a minimum number of people to join the group. If the actual number of group users meets the requirements, this group of users can enjoy ultra-low discounts to purchase the product. Groupon receives a commission from completed transactions. This model attracted a large number of users at the time, and Groupon gathered a huge amount of traffic in a short period of time. The rapid growth in the phone number list number and capabilities of C-end customers has brought more merchants to Groupon, thus forming a C-end driven by C-end consumption power, attracting B-end merchants to gather in batches, and then driving C-end consumption in turn. → B→C business model. In 2009, the group buying model was officially introduced into China. With the surge of hot money, thousands of websites appeared explosively in the industry. Until 2014, the reshuffle within the industry left only more than 170 group buying companies, forming the famous "Hundred Regiments War". Among them, under the leadership of Wang Xing, Meituan, relying on the power of capital and a reasonable market share, fought a bloody path in the war to achieve itself. At that time, group buying can be mainly subdivided into 3 directions: Online shopping mall model: The platform gathers merchants, and each merchant can launch its own grouped products for users to choose from. The model is somewhat similar to B2C. Typical representatives are Jumei Youpin and Lashouwang. Local life service provider model: Compared with general e-commerce service products, this model focuses more on local life services, such as movie tickets, gourmet catering, etc. This is also the most important form of Chinese group buying model. Typical representatives include Meituan, Nuomi.com. Traffic monetization model:
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